Production Manual
The NewHero Production Manual documents our creative principles and production workflows for generative media storytelling.
Core Principles
Stories First
Every project begins with a clear narrative core. Technology serves the story, not the other way around. We ask "what does this story need?" before choosing format or medium.
Intentional Generation
Generative tools are used with purpose and direction. We maintain creative control through careful prompting, curation, and editorial refinement. The process is iterative and authored.
Medium Agnostic
Stories express themselves through whatever formats make sense. A single property might exist as text, audio, video, interactive media, or combinations thereof. Format follows function.
Self-Distribution
We publish directly to open platforms without gatekeepers. YouTube, podcast platforms, our own website—we own the relationship with our audience and control our distribution.
Art House Standards
We hold ourselves to the creative standards of the art house cinema audience. Genre-blending is expected. Emotional resonance is required. Easy answers are avoided.
Workflow Workbook
The detailed production workflow documentation is available as a PDF download.